Display Price History helps provide historical context by showing how a listing’s public pricing presentation has changed throughout the campaign.
Campaign Tracking Guide
What is Display Price History?
Property listings often include a “display price” — the public-facing pricing wording shown to buyers during a campaign.
Tracks
Public pricing wording
Helps explain
Campaign evolution
Designed for
Historical campaign context
Despite the name, a display price is not always a fixed numerical price.
In many cases, this wording can evolve over time as the campaign progresses.
Headline change graphics
Public pricing wording, tracked over time
Depending on the campaign strategy, a listing may instead display wording such as:
Auction
Offers Over
Price Guide
Contact Agent
Expressions of Interest
| When | Display price |
|---|---|
| Three weeks ago | Offers Over $1.1M |
| Two weeks ago | Offers Over $1M |
| One week ago | Offers Over $950k |
| One day ago | Offers Over $900k |
Why Display Price History matters
Most buyers only ever see the latest version of a property listing.
This can help buyers better understand:
- Campaign movement
- Pricing visibility
- Listing evolution
- Positioning changes
Example of campaign movement
A property listing might progress like this over several weeks:
Display Price History
Campaign wording over time
| Three weeks ago | Offers Over $1.1M |
| Two weeks ago | Offers Over $1M |
| One week ago | Offers Over $950k |
| One day ago | Offers Over $900k |
Changes like these may reflect
Why wording changes happen
Evolving market feedback
Changing campaign strategy
Broader buyer activity
Adjustments to listing visibility over time
Display Price History helps buyers see that movement instead of relying only on the latest listing version.
Why listings change over time
Property campaigns are dynamic.
update pricing wording
broaden visibility
adjust buyer targeting
move from auction to priced campaigns
change how pricing is presented publicly
Sometimes display pricing becomes more specific later in a campaign, particularly after auctions or when vendors choose to provide clearer guidance to the market.
Important context
Display Price History:
is historical campaign information only
is not valuation advice
is not a statement of vendor expectations
should not be treated as a prediction of sale price
It is designed as a buyer-facing market visibility tool to help users understand campaign movement and listing evolution.